SEO Informer is a tool that will integrate with the Visual Studio 2005 environment to help you understand how the Search Engines will parse and catalog the content of your pages.
It helps you select words or phrases that naturally fit the subject matter of each web page and then check whether those words are searched upon by Internet users.
As you design each web page, the tool provides guidance on the most important places to place certain words or phrases. The objective is not just to get Internet users to your “home page”, rather to help you create content that draws potential customers into every page, thus multiplying the number of inbound routes.
SEO Informer is easy and intuitive to use. With a web page opened in the Visual Studio Designer, you will specify a potential search phrase using the SEO Stats Tool. A number of statistics are instantly calculated and displayed along with recommendations for optimizing the page for the selected search phrase. Then, as
you save changes to the web page, SEO Informer automatically updates to show you fresh statistics. Perform this “edit-and-review” process until the page incorporates the various recommendations.
If you are wondering which search phrases to specify, you can use the “Keyword Density Analysis” feature to determine frequently used single and multi-word phrases that already exist on your page. You can also use the “Research Keywords” feature to determine how often those phrases are searched upon and the number of competing sites that use them.
The “Metadata Manager” feature lets you view and maintain the metadata for every web form on your site. This gives you a broad view of your site themes as well as a tool for quickly defining page descriptions, titles, and meta-keywords for all your pages.
You really don’t have to become an expert on the science (and art) of Search Engine Optimization, but as you desire to learn more, you’ll find that the tool includes many links to an online living knowledge base.
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